By Samita Gupta, Founder of Brandquake · 12 February 2026
Aggregators take a big cut and own your customers. Here’s why every restaurant and café needs its own website — and what it should do.
Swiggy and Zomato are great for discovery — but if they're your only online presence, you're handing away margin and control. Here's why your restaurant needs its own website too.
Every order through an aggregator costs you a hefty commission, and the customer is theirs, not yours — you don't get their details, you can't bring them back directly, and you compete on price next to everyone else. Your own website flips that.
Use aggregators for reach, your website + Google + social for the customers you own. Over time, the direct channel is the one that compounds and protects your margins.
We design fast, SEO-ready, conversion-focused websites for F&B brands — part of our restaurant marketing in Whitefield. Let's talk.
About the author: Samita Gupta is the founder of Brandquake, a creative & digital marketing agency in Bengaluru and Amritsar that has grown 60+ brands with a 4.6★ rating from 90+ reviews.